On the 22nd of October, our coordinator, prof. Mattas delivered a speech on #biodiversity, as the main keynote speaker in the 9th Agrotica conference organised by the international fair organisation and the agriculture school. AGROTICA is the largest agricultural fair in the Balkan area.
The importance of consumers´ preferences were highlighted in order to enhance biodiversity in the agrifood value chain and to achieve an actual change in our agrifood system.
The speech was attended by 350 people (farmers, experts, CEOs of agricultural enterprises and policy makers).
This was a great opportunity to introduce BIOVALUE to a large and diverse audience and present the value BIOVALUE can create when it comes to agrifood value chain analysis and biodiversity in agriculture.